Nestle Internal Communication free essay sample

Organisation Communication Nestle and Internal Communication Nestle announced in a press release on the 18th of April 2011 that it is setting up a new partnership with well-established, family-owned Chinese food company Yinlu (Nestle to enter, 2011). The company will take on a 60% share of its Asian partner. 1. Nestle’s decision to enter partnership with Chinese food company Yinlu Foods Group (Yinlu) is an example of a combination between merging and reorganisation. The companies signed a partnership agreement that allows Nestle to take a 60% stake in Yinlu. Once a manager has identified resistance to change from a certain source in the organisation, he has to choose the most appropriate way to reduce it, out of seven different methods (Robbins Coulter, 2009, p. 281). These methods are listed below. Education and communication – to inform the employees about the benefits of the change and teach them how to adapt to it. Participation – to have the change opponents take part in the decision-making. We will write a custom essay sample on Nestle Internal Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Facilitation and support – to provide counselling, therapy, training or a leave of absence for the individual(s) to cope with the change. Manipulation – to influence the opposing group by means of dishonesty. Co-optation – a form of manipulation and participation. Selecting people who accept change – people open to risks and change. Coercion – the use of direct threats and support. 5. Managers’ role in the change process is crucial and multi-faceted. Their responsibility is to make the change take place smoothly and without getting in the way of the organisational objectives. When change occurs, managers must act as change agents, meaning that they take the responsibility for managing the change process. However, it is important to keep in mind that they must also be change leaders – assuming the responsibility to lead the change effort (Robbins Coulter, 2009, pp. 277-286). 6. The internal communication department plays an essential role in the successful life of a company. It deals with the exchange of information between all parties involved because the overall performance of the company depends on how well the internal relationships are managed.